In Business with Angie’s List

Decades ago when Angie’s list first came out, we got many positive reviews for our work.  We asked for and committed to Angie’s for leads and asking our customers to leave us a review.  We brought them hundreds of clients who went onto their site and became members themselves.  We helped build Angie’s List. 

We have been a super service award winner for 13 years in a row.  A very small fraction of the top 1% has earned this designation for as long as we have.  We were proud of this until recently.  We learned that to earn the super service award (which we thought was determined by clients) you now have to pay for advertising with them.  If we don’t advertise with them they will eliminate all the Super Service Awards that you’ve earned.  They will stop displaying them.  It sounds like coercion to me.  Also, this kind of manipulation drives all integrity and the customer’s voice out of the equation.

When you think, “Angie’s List” you think reviewer supported intel.  Not so much.  Angie’s list chooses who to award the SSA to, NOT the end users.  This is a manipulation of reviews and contrary to our initial experience with Angie’s List and depends SOLELY on how much money the business spends with them.  Do not trust Angie’s List for reviews as the reviews you see do not reflect all reviews for that company, just the ones that you pay for.  Angie’s List sells its access to your own reviews and leads to companies.  If you as a company don’t pay them, no matter how many positive reviews you earn and have earned, you won’t be seen.  This company is a marketing machine, not a peer reviewed site.   I personally would not factor anything positive/negative to any review that I saw on Angie’s list.  Neither should you.  Their original model is dead.